Teaching in China

10th of September, 2021

This week we had the amazing experience of teaching in China, thanks to the power of Zoom

The course was Introduction to Marketing and involved ten subjects being taught over five days to students based in Hangzhou.

Twenty-four students were taught using PowerPoint slide presentations and group activities. The week of learning finished with each team presenting their research and analysis of a case study based around the marketing strategy of a well-known global business. The students worked very hard, and we were delighted with their output.

It was a great experience. Many thanks for the support of the students and my colleagues in the delivery team.