Business Case for new service solution

27th of September, 2022

We are working with a successful sole entrepreneur on a business case for a radical new solution to a problem identified by the business owner within his business sector.

The business case takes the idea and works it through a vigorous process of detailed development, definition, investment costs and returns.

The important first step is to ensure that the problem identified by the business owner is also a problem identified by a significant segment of the customer base so that the tailor-made solution meets definite needs/wants. The customer market research is an important “holdpoint” beyond which further work will wait for a “go” decision.

The solution will then be reviewed using SAFE and VRIO tools.

SAFE is a process that will examine the solution’s

Suitability
Acceptability
Feasibility
Endurability

The VRIO process will examine the solution’s

Value
Rarity
Imitate (ease to; copy)
Organised

These tools, a thorough financial model, and a risk/sensitivity analysis will allow the business owner to define if the idea has sufficient credibility to move forward for a trial run.

We are looking forward to participating in analysing this exciting new service solution.